Define the objective
We choose the action we're aiming for and how to measure it.
Get noticed
Advertising with a clear direction.
I help you decide where to advertise, prepare campaigns and understand what they contribute. With objectives and measurement agreed before you invest.
Scope, budget and timescales agreed before we start.
01 / What you can delegate
A clear scope.
From the start.
- Channel selection based on your offer, audience and objective.
- Campaign setup and preparation of the agreed ads.
- Enquiry or sales measurement, depending on the customer journey.
- Results review and adjustments within the contracted service.
What I'll need from you
Built around
your business.
- Your offer and priority products or services.
- Authorised access to advertising accounts.
- An advertising budget separate from management fees.
The proposal sets out the tasks, reviews and relevant external costs. Please don't send passwords through the form.
02 / How we move forward
From the first step
to the work delivered.
This process is part of the The N.I.E.T.O. Method: Need, Idea, Execution, Traction and Optimisation. Here we outline the tasks for this service.
Review the journey
We check what happens after the click.
Launch
We set up the ads and agreed tracking.
Adjust
We review the data to continue, change or stop.
03 / Before we start
Clear answers.
Google or Instagram and Facebook?
We choose based on how your customers buy and the campaign objective.
Is the advertising spend included?
It's set out separately from management fees.
Do you guarantee sales?
No. Your offer, competition, budget and how you handle enquiries all affect results.
I can also help you with
Your next step
Tell me what you need.
We'll review your situation and see what you can delegate. An initial 20-minute conversation, with no obligation.
Your next step starts here
Tell me about
your project.
Tell me what you need, what you have ready and where you are stuck. Ricardo will reply personally.
Personal support · Clear scope · No jargonRead how your data is handled in the privacy policy.